Amazon has become the go-to platform for millions of people worldwide who want to purchase and sell things. In fact, over 200 million individuals are expected to visit Amazon each month, making it a goldmine for anybody trying to launch a thriving online business.  

But with so many sellers competing for the customer’s attention, finding products that will actually sell can be difficult. Luckily, there are some tried-and-true methods for finding profitable Amazon products in 2023. 


Finding Profitable Products and Selling them on Amazon 

Have you ever considered launching an online business but were unsure where to start? Selling products on Amazon can be an attractive way to generate income from the comfort of your home. Not all products, however, are created equal; some are more profitable than others.  

You’ll need to conduct some research to identify profitable products to sell on Amazon. Look for products with a high demand but a low supply, since this will increase your chances of profit. You can also use services like Jungle Scout or AMZ Online Arbitrage Multi-Tool to analyze sales data and trends to help you locate profitable products. 

Once you’ve found a profitable product, you might have to go through a process known as ungating before you can sell it on Amazon. This involves applying to sell the products in a specified category and fulfilling certain Amazon criteria, such as a certain number of sales or beneficial reviews. While it can be a lengthy process, being able to sell high-profit products on Amazon is well worth the effort.  

Selling profitable products on Amazon can be an effective way to generate money, but it does need some time and effort to succeed. However, with the correct technique and tools, you can identify valuable products to list and start earning from your online business. 


Method #1: Use Amazon’s Best Seller Rank 

The Best Seller Rank (BSR) of Amazon is a measure that displays how well a product sells on Amazon in comparison to other goods from the same category. In essence, the lower the BSR number, the better the product sells.  

Using Amazon’s BSR can help you locate successful products to sell on Amazon. You can discover products that are in great demand and selling well by checking for products with a low BSR.  

Simply search for products in your desired category and sort the results by Best Seller Rank to use this method. Look for low BSR products that are also relevant to your target market and have a fair profit margin. 

According to the most recent data, Amazon’s sales have continued to expand in 2023, with a 20% growth in Q1 compared to the same period last year. This provides a big potential for sellers to enhance their sales on Amazon by locating and selling successful products.  

It is important to remember, however, that BSR should not be the only consideration you consider when selecting products to sell on Amazon. Before making a decision, it’s also critical to research the competition, product reviews, and pricing. You can boost your chances of success on Amazon in 2023 by taking an in-depth approach. 


Method #2: Look for Niche Products 

Amazon sellers use this strategy to locate profitable situations to sell on Amazon. The idea is to find products with less competition but strong demand. These kinds of merchandise are sometimes referred to as “niche products.”  

Sellers can utilize niche products such as Amazon Best Sellers Rank, Amazon Product Research resources, and Google Trends to locate niche products. Once a profitable niche product has been identified, the seller can create an Amazon listing and sell it. 

According to current data, the e-commerce business will be worth $6.5 trillion (about $20,000 per person in the US) by 2023, with Amazon dominating the market. Additionally, research has shown that niche products frequently have higher profit margins than products with more competition.  

Sellers can improve their sales and income in 2023 by looking for Niche Products to locate profitable products to sell on Amazon. It’s important to remember that getting successful niche products requires research and evaluation to guarantee that the product is in demand and can be marketed financially. 


Method #3: Check Out Competitor Products 

Checking out a competitor’s product is a technique used by Amazon sellers to locate profitable products by analyzing the product listings of their competitors. By researching competing items, sellers can acquire knowledge about product features, price, marketing methods, and customer feedback. This data can be utilized to discover market gaps and make educated decisions regarding product selection, price, and marketing.   

Amazon had over 2.5 million active sellers globally in 2021, according to current data, making competition in the marketplace highly severe. You must first study your rivals and their offerings to stand out in this competitive business.  

To use this strategy, sellers should first study and examine their competitors’ most popular products and product listings. This can be accomplished manually or using software such as Jungle Scout, Helium 10, or AMZ Online Arbitrage 

Sellers can learn about the following from analyzing competitor product listings:   

  • Product characteristics: What are the product’s main features and benefits? What materials are used and how is it constructed?   
  • Pricing: What is the pricing of the product? How does it stack up against similar items on the market?   
  • Marketing plans: How will the product be promoted? What keywords are used in the title and description of the product?  
  • Customer comments: What features of the product do customers appreciate and dislike? What are the most common complaints or problems?   

Sellers can apply this data to discover market gaps and make educated decisions regarding product selection, price, and promotion. Sellers can boost their sales on Amazon and remain ahead of the competition by creating a distinct value proposition and providing a superior customer experience.   

In conclusion, checking out your competitor’s product is a useful tool for Amazon sellers trying to locate successful products and grow sales in 2023. Sellers can spot market gaps and make educated decisions regarding product selection, pricing, and marketing by analyzing competitor product listings and obtaining data on product characteristics, price, marketing tactics, and customer feedback. 


Method #4: Use Social Media 

Using social media, an Amazon Seller can locate profitable products and enhance Amazon sales. It entails using social media networks like Facebook, Instagram, Twitter, and Pinterest to collect data on popular product categories. Sellers can find popular product categories that can be profitable to offer on Amazon by monitoring conversations, trending hashtags, and postings linked to particular products or niches.  

According to current research, more than 80% of customers conduct online product research before purchasing, and social media platforms are gradually becoming a prominent source of information for buyers. In addition, with over 200 million active users worldwide, Amazon is one of the most popular online marketplaces. 

To implement this strategy, sellers need first identify popular social media channels among their target audience and then monitor appropriate discussions and trends using tools such as social listening software and keyword research. They can also employ social media to run surveys or polls to obtain input from potential customers about what products they are interested in purchasing.  

After identifying possible products, sellers can do market research to determine demand, competition, and profitability. The products can then be listed on Amazon, and they can leverage social media to drive traffic and enhance sales through targeted marketing, influencer collaborations, and social media promotions. 

Overall, by leveraging the power of social media to gather data, conduct research, and promote products to potential buyers, the “Use Social Media” method can be an effective way to find profitable products and increase sales on Amazon. 


Method #5: Attend Trade Shows 

Attending trade exhibitions might help you locate successful products to sell on Amazon and boost your sales in 2023. Trade exhibitions are gatherings of manufacturers, wholesalers, and distributors to display their latest products and services.  

Attending trade events allows you to discover what products are hot and popular personally, as well as speak directly with sellers and learn more about their products. This could help you in making educated decisions about which products to offer on Amazon and how to advertise them to your clients. 

Attending trade exhibitions, according to recent facts, can have a major influence on your business. According to a poll conducted by the Centre for Exhibition Industry Research, 87% of trade show visitors indicated they buy products or services from exhibitors they meet at trade exhibitions.  

Also, according to a Trade Show News Network report, the average trade show attendee spends $1,325 per show on travel, lodging, and other expenses. This implies that by visiting trade exhibitions, you will not only be able to identify profitable products to sell on Amazon, but you will also be able to interact with potential clients who are prepared to spend money on the products they desire. 

Overall, attending trade shows is a wise strategy for anyone looking to find profitable products to sell on Amazon and increase sales in 2023. Just be sure to do your homework ahead of time and come prepared with a good strategy for approaching each event and focusing on the chances it brings. 



Selling on Amazon can be easy if you know how to find profitable products. Using tools like Amazon’s Best Seller Rank, tracking emerging trends, studying your competitors, leveraging social media, and attending trade shows, you can identify products in high demand and stand out in a crowded marketplace. So start researching and testing out new products, and who knows, you might just find the next big thing on Amazon in 2023! If you are a lot more interested in knowing more about Amazon Selling and Amazon Ungating, visit our brand and category ungating blogs.