A GUIDE TO AMAZON GATED CATEGORIES 2020

Getting ungated in Amazon gated categories helps sellers gain more profit. But, that’s not as easy as you think. Don’t worry, that’s why we are here to help you.

In this article, you can get a clear understanding of how to get ungated from the amazon gated categories. Check this out completely.

WHAT ARE AMAZON GATED CATEGORIES?

While you can sell a wide variety of products on Amazon, there are several categories on Amazon that are restricted to specific sellers.

Amazon gated categories or restricted categories are product categories that require approval from Amazon.

There are different types of restrictions on amazon. They are Category restrictions, Sub-category restrictions, Brand restrictions, Product Restrictions.

Depends on the product, category, brand restrictions, ungating process varies from seller to seller.

WHY THERE ARE AMAZON GATED CATEGORIES?

It’s pretty simple really. Amazon’s main goals are customer satisfaction and brand perception.

Now with almost half of all sales on Amazon coming from the third-party sellers, the company has to protect its reputation.

That’s why Amazon adds restrictions to categories that are susceptible to issues with safety, quality, or counterfeiting.

Is that important to ungate from the amazon gated categories?. If this is your question and I will say, yes, that you need to consider ungating the amazon gated categories.

You have the benefit of a huge customer base without putting any efforts, fewer sellers, lesser competition, and you can serve the needs and essentials of customers, hence you can make a higher profit.

HOW TO SELL IN AMAZON GATED CATEGORIES?

Once you’ve decided to sell in amazon gated categories, you need to do some prior preparation.

While each restricted category has specific rules, there are a few general requirements you must meet before selling in Amazon gated categories.

To get started, you must:

Be a professional seller
Have good performance metrics
Have evidence of product authenticity
Provide acceptable invoices
Have a company website

For performance metrics, you must have an order defect rate of less than 1%, a late shipment rate of 4%, and a pre-fulfillment cancellation rate lower than 2.5%.

As for the evidence of authenticity, you’ll be required to provide proof that your supplier is either the manufacturer or a licensed dealer.

Let’s start selling amazon gated categories:

1. Head to Seller Central, then click the inventory link and select “Add a Product.”

2. Perform a search and look for the product you decided to sell.

3. Once you’re in the search results, click the link that says “Listing Limitations Apply.”

4. Choose “Request Approval” and begin the application.

Getting approval can take up to a week, to check the status of your application all you have to do is go back to the Add a Product section of Seller Central and look for the “Selling Application Status”.

If your request is rejected or denied, you can go for ungating services like TheFunnelGuru, a group of professionals who can get you ungated in any of the restricted categories within 24 hours.

WHAT ARE AMAZON GATED CATEGORIES?

WHY THERE ARE AMAZON GATED CATEGORIES?

HOW TO SELL IN AMAZON GATED CATEGORIES?

5 TIPS FOR SELLING PRODUCTS ON AMAZON

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