While selling on Amazon, gaining exposure is a crucial step for a seller. You need to consider performing Amazon advertising which helps you to step into your game.
There are so many sellers competing to sell the same product and, if you haven’t gotten the chance to win the buy box, you probably won’t get the exposure to generate sales.
Thus, to increase your sales on Amazon as fast as possible, you need to leverage Amazon advertising campaigns.
AMAZON ADVERTISING
Amazon advertising has 3 formats: Amazon Sponsored Products Ads, Amazon Headline Search Ads, and Amazon Product Ads.
If you’re a third-party seller, you’ll have to use the most common type of ads, which are sponsored product ads.
These sponsored ads appear above, below, and along with products in the search results. They look just like organic product results, except they have the word “Sponsored” attached to them.
This provides customers the sense that the product it’s just at the top of search results because it’s popular, instead of just being a paid advertisement.
The requirements are, you just need to have a professional seller account, be able to ship to all U.S. addresses, and sell new instead of used products.
4 AMAZON ADVERTISING TIPS TO CONSIDER
1. CHOOSE THE RIGHT KEYWORDS
The first step to Amazon sponsored product ad optimization is choosing the right keywords.
If you want to reach your targeted audience for your business, you must choose the relevant keywords.
You have two options for choosing keywords to target your audience: automatic and manual.
With automatic targeting, Amazon does all the work for you. By creating automatic targeting campaigns, you’ll be able to test the market and find out what search terms people are being used to find products like yours.
You set a default bid amount to get all the relevant keywords. This gives you limited flexibility with choosing your bid amount.
Manual targeting is when you choose your keywords on your own. You must conduct your own keyword research, and decide which keywords will drive the best results.
Amazon advertising uses broad, phrase, exact, and negative match types to refine targeting.
The key is to use a combination of these match type options to reach the buyers with the highest level of purchasing intent.
2. ORGANISE YOUR CAMPAIGN
An organized campaign structure is vital to run a cost-effective and successful campaign.
A perfect structure starts with a target. You should have goals in mind for what you want to achieve.
There are multiple goals you can set for your campaign. Goals such as, generate sales for a new product, earn authentic reviews, gain conversions, increase brand visibility.
These are all great goals that you can set for your campaign. It’s essential to set a goal for your campaign so you have a direction to proceed.
3. SET YOUR BUDGET
If you’re going to run an Amazon sponsored ad campaign, you must have your budget set. Since these ads operate on a pay per click scale, you need to set a maximum budget amount that you are willing to spend.
Using advertising settings such as budget caps will allow you to stay within a specific budget to prevent overspending.
Keep in mind that bidding amounts will vary according to the target cost of the sales and profit margins of different products.
4. MONITOR
At first, it may take some time to see the campaign results, be patient, and wait to see the results.
Monitoring your campaign allows you to see if your keywords are working. You will know which keywords are driving traffic for your business. If they aren’t working, it’s an opportunity to choose better keywords.
Use the Amazon advertising tips wisely and increase your profit.
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