Think like your customer. Amazon customers search for the product end up landing to your page, analyze the features, varieties and other factors and added to their cart.
Unfortunately, many customers abandon the idea of purchasing your products. Losing a sale at this stage is frustrating, luckily there are some steps you can take to reduce the shopping cart abandonment rate.
5 TIPS TO REDUCE CART ABANDONMENT ON AMAZON
Don’t Abandon These Tips. Read on to find out how you can reduce the cart abandonment on Amazon
1. FREE SHIPPING
56% of shoppers abandon their carts due to unexpected shipping costs. To reduce that you can opt for free shipping, were half of the Amazon sellers offering it.
Also, 85% of consumers prefer free shipping over fast shipping. According to Wharton study, 61% of consumers are “somewhat likely” to cancel their purchase if free shipping is not offered.
According to a comScore survey, 55% of online shoppers are likelier to abandon shopping carts that don’t offer free shipping.
It’s clearly shows that most of the customer will abandon your product and seek a competitor’s substitute that offers free shipping.
2. LACK OF PRODUCT DETAILS
As an online shopper they can’t have a look at the product physically, it’s your responsibility as an Amazon seller to satisfy their needs.
Amazon customers usually look for product information such as product size, color, dimensions, weight, and images that show your product in different angles.
Failing to provide these information will not only reduce cart abandonment it also leads to product abandonment itself.
Also keep your customers interested with the eye-catching copy and high-quality images which attracts customers.
3. TRANSPARENT ABOUT COSTS
People will often end-up avoiding purchasing products if they have gone through any extra costs while checkout.
When you give customers all costs upfront, including any shipping costs, taxes apply, and any other costs, you’re likely to reduce that shoppers off guard with an unexpected price increase.
4. PAYMENT OPTIONS
Once an Amazon customer lands at your checkout page, they’re more likely to end up making a payment.
About 8% of consumers report abandoning their cart because the company didn’t offer their preferred method of payment.
Offering a single payment option can create unnecessary obstacles for your shoppers.
While this doesn’t necessarily mean you need to accept all payment methods, offer multiple payment options, particularly the one used most by your target audience.
5. WINDOW SHOPPING
Urgency creates a fear of missing out. In a survey, 37% of the respondents gave ‘window shopping’ as their reason for cart abandonment.
To avoid this, you need to create a sense of urgency by stating limited stock availability, offering limited-time discounts, freebies, and coupons, which makes customers intend to make a purchase.
Cart abandonment on Amazon is an unavoidable issue. However, Amazon sellers can take the above suggested measures to reduce it.
Considering these tips will help you to not only reduce your cart abandonment but also increase your sales.
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