If you are new to Amazon, or an existing Amazon FBA seller trying to expand your audience, this guide helps you to run Amazon Giveaway which will help you to meet your business needs.

Running Amazon giveaway will help strengthen the relationship between your brand and customers. Giveaways are great to entertain customers by informing them about current and upcoming products.

Amazon will help you promote and market your giveaway on their website to reach your target audience. It’s easy to setup your giveaway and Amazon will ship the prizes for you.

Running giveaways will potentially increase your Amazon product rankings from giveaway purchases when you offer participants a discount coupon.


Here are 5 steps you can follow to setup your successful Amazon giveaway to drive more sales and profits.


The first step is to log in to your Amazon Seller account and navigate to the Promotions section under the Advertising tab. Click on the “Create” button to start a promotional giveaway.


You will then need to choose a product you want to use in the giveaway. Also, you have the choice to choose other complementary products that don’t belong to your brand for the giveaway.

Once you have decided on the product, click the ‘Set up giveaway’ to proceed to the next step.


The first detail you need to provide is the number of prizes you would like to offer for Amazon giveaway. Amazon recommends 2 or more to maximize the participants.

You will need to enter your seller name. Make sure your name does not contain any emojis or risk getting rejected by Amazon.

Next you need to select your giveaway type. Amazon has only 2 types of giveaways, “Lucky Number Instant Win” or “First-come, First-served”.

First option was highly recommend, as another won’t give your product enough exposure. If you are giving away 3 prizes, in the end, only 3 participants will know about your product, hence we won’t recommend another.

Then you need to select the lucky number for the winning entry. You can’t able to manually enter the number instead you need to select from the given options.


Amazon giveaways can also be a great way to build your YouTube audience or increase your followers on Amazon if you are promoting your own book.

“Watch a Video Short” option, is a great way to keep participants within Amazon so they are more likely to make a purchase.

Next, you can choose to offer a discount to customers that are recommended by Amazon. This is a great way to entice customers who really like your product and want to get it at a discounted price.

You can obtain the promotion ID under the “Manage Promotion” tab within your Advertising section.

Amazon Giveaway runs until your prizes are being claimed or automatically ended if prizes are unclaimed.

Discoverability section where you can either choose to have your giveaway as Public or Private.

If you just launch a new product and want to generate more sales then setting your giveaway to Public is the way to go.


The final step is to finalize and preview your Amazon giveaway and then proceed to checkout. Once payment is complete, you will receive a confirmation email from Amazon and an email once your giveaway is live.

A unique giveaway URL is also included in the email so you can share it with your audience to increase the engagement rate.


It is important to track your giveaway performance so you can decide how to run future giveaways to improve your success.

Amazon Giveaways can be an effective marketing tool used to launch new products, increase brand exposure and gain new customers.

Also remember while selling products on Amazon you need to ungate restricted categories on Amazon by The Funnel Guru.

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