Amazon sellers!! Have you heard of these statistics? Amazon’s share in the US ECommerce Sales has hit 56.7% in 2021.
Did you know that 215.03 million unique monthly customers prefer Amazon to any other store when making their purchases?
That’s awesome. You must know which factors influence customers to buy on Amazon if you sell on Amazon or plan to sell on Amazon.
What makes you so sure of that? Read this article thoroughly.
5 INFLUENCING FACTORS ON AMAZON
1. FREE SHIPPING
When they make a purchase and find out that there is an additional shipping charge, how do they feel?
44% of online shoppers abandon their carts because of shipping costs during the checkout process. 24% of customers cancel orders because of slow shipping.
Amazon has Fast and Free shipping, according to 79.8% of people? Just offer free shipping if you haven’t already done so on Amazon.
2. PRIME MEMBER
More than 153 million Amazon Prime members are expected in the US by 2022, up from 142.5 million in 2020.
Prime membership is the reason why 65.7% of people shop on Amazon. Don’t you want to become a Prime seller?
3. PRICING
It’s no secret that people want to shop wisely and save money whenever possible. However, it’s important to know that they prefer high-quality products even if they’re more expensive.
Keep your heights and lows in check. It is important to find the right balance between looking after your business’ bottom line and also catering to the needs of your customers.
For the pricing factor, 49.2% of customers prefer Amazon.
4. EASY RETURN
Providing products and receiving money will not be the end of your relationship with customers.
It is never a good thing for a business to have a dissatisfied customer return a product or request a refund. Having a return policy that is straightforward and convenient can ultimately influence whether a purchase is made.
Amazon shoppers prefer easy returns 43.7% of the time.
5. REVIEWS
It doesn’t matter how effective or attention-grabbing your content is, very few consumers will buy a product or service because of it.
Customers look at reviews before making a purchase. The majority of consumers will not purchase a product or service unless it has positive reviews.
According to 40.5% of consumers, they read reviews before making a purchase decision, and they do so often.
CONCLUSION
Has your Amazon business considered all these factors? If not, take action now.
Be sure to look at things through your prospect’s or customer’s eyes. The Funnel Guru recommends that you ungate the restricted categories.
Feel free to contact The Funnel Guru if you’re struggling to get approval or planning to sell restricted categories on Amazon.
