Have you heard of Amazon Posts? Clueless, what exactly it is? How beneficial it would be for you as an Amazon seller?
Don’t worry, in this article we covered everything you need to know about Amazon posts.
WHAT ARE AMAZON POSTS?
In the words of Amazon, “Posts help shoppers discover new products and see what’s new from brands by browsing feeds of brand-curated content. Posts link to product detail pages, making each post in a feed shoppable, and each post includes category tags so shoppers can continue exploring posts in related categories.”
Simply, Amazon Posts is as similar as a social media feed with product images and captions.
Amazon Posts allows brand-registered sellers to share product-related content just like they do on social media.
Excited to know more?
Amazon Posts is in beta and available for sellers who are either registered with Amazon’s Brand Registry or vendors or an active Amazon DSP advertiser within the US.
Also, you need to have an Amazon Store for your brand in order to use Posts.
WHAT ARE THE ELEMENTS OF AMAZON POSTS?
Amazon post has 5 key elements
1. Your brand name and logo
2. Image
3. ‘Show product’ button
It reveals a product mini card when clicked upon. If someone clicks on this it will directly take them to your listing.
4. Caption
Amazon allows you up to 2,200 characters here, but keep in mind that only the first two lines will be displayed by default.
5. Tags
Amazon will auto-tag your posts with relevant product categories. When shoppers tap on a specific category, this will take them into a feed of related posts.
BENEFITS OF USING AMAZON POSTS
1. IT’S FREE
Note that right now it’s free for Amazon Brand Registry sellers. Maybe it will change in the future.
If you’re a seller who is already creating content on other social media platforms and struggling to attract Amazon customers.
It’s a great opportunity to incorporate an Amazon-specific strategy. Also, maintain consistency and feature your brand regularly to boost engagement.
2. BRAND PRESENCE
A big drawback of Amazon is that it’s difficult to showcase your brand. And it’s difficult for sellers to find the difference between the brands.
Most of the sellers sell the same kind of products on the marketplace. Hence, with Amazon Posts, you can show off your products and share unique content that tells your brand story.
3. MEASURE
You can able to measure your content’s performance.
The Posts dashboard gives you access to engagement metrics, including views, clicks, and clickthrough rates so you can see what is and isn’t working and tailor your content accordingly.
4. FOLLOWERS
Just like any other social media platform, customers will be able to “Follow” your brand on Amazon to stay up-to-date with your product and brand.
5. SEO
Posts don’t automatically boost your product on the search results page. But they do improve on-page conversion percentage, and this will help boost your organic ranking over time.
HOW TO GET STARTED?
As mentioned earlier, sellers enrolled in Brand Registry with an active Amazon store are eligible for Amazon Posts.
Follow the steps to get started:
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Visit posts.amazon.com
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Sign in using your existing Amazon account credentials
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Create your profile
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Verify your brand name
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Upload your brand’s logo
CONCLUSION
If you want to grow your brand and get the exposure and awareness of your brand with potential customers, you can definitely give it a shot on Amazon posts.
Also, if you’re an Amazon seller, who wants to make more money on Amazon you need to sell restricted categories on Amazon.
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