To sell on amazon, getting products in front of the audience is the most important part. To achieve that visibility, you need to perform Amazon keyword research.
In this article, I’m going to share the techniques and tips that will show you how to do Amazon keyword research.
AMAZON KEYWORD RESEARCH
An integral part of search optimization is Amazon keyword research. To put it simply, keywords refer to the search terms that bring your buyers to your product.
Potential customers will search for products they tend to buy in the Amazon search bar.
Based on that search terms a user types, Amazon’s algorithm A9 identify the relevant listings from the product catalog and rank these results based on various factors.
For that reason, it’s important to identify the keywords and perform Amazon keyword research which will help your product to stand in front of your customers.
When you identify relevant keywords you can use them in your product descriptions to write content that resonates with potential customers, and you can also use them to bid.
It’s important to keep in mind that ranking on Amazon is different to ranking on Google. Even though they both are search engines, they serve very different purposes.
TIPS TO PERFORM AMAZON KEYWORD RESEARCH
There are various techniques and tips that will help you to come up with a set of relevant keywords and perform Amazon keyword research.
1. AMAZON AUTO-COMPLETE
Amazon itself can be used for keyword research. If you type a word in the Amazon’s search bar, it automatically suggests search terms based on what other Amazon customers have searched for.
To get keywords, enter a generic keyword related to your product into their search field and look at the results to see if Amazon suggests any keywords you haven’t thought of yet.
These suggestions aren’t just the system making blind guesses, each suggestion is based on trending or popular search from users.
2. AMAZON’S RELATED ITEMS
Amazon recommends related items to customers like “Customers who bought this also bought”, so you could include that as a keyword in a couple of discreet areas of your listing.
Remember, only do this when you have some extra space for keywords! Your main strategy should be to cover keywords that describe your product, synonyms, etc.
Another source of inspiration for Amazon keyword research that shouldn’t be underestimated is your competitor’s products.
Looking at competitors is a good way to fill in gaps in your research.
From the title and the product information of your competitors’ products you can get keywords which you haven’t thought before.
You can also look into their tactics and pull insight from their public-facing product pages, ads, and online presence.
4. CHECK OTHER SITES AND PLATFORMS
Amazon isn’t the only place where you can gain insight into how customers are searching for products.
By following the above-stated steps, now that you’ve found some keywords from your top competitors, it’s time to broaden your research to other e-commerce platforms.
Use this tactic across various sites that sell your product, or products similar to yours, to discover new keyword variations your customers use when researching.
5. CUSTOMER REVIEWS
Yes, you heard it right. When customers write reviews they often share their pain points and talk about the problems the product did or didn’t solve, use that as a keyword.
Those keywords are a great source that directly comes from your targeted audiences.
You need to perform your Amazon keyword research more often, not just to find new variations and monitor search volume, but to find new opportunities for creating and optimizing content that will generate more organic search traffic.
If you follow these Amazon keyword research tips, you will find a wide variety of relevant keywords that are specific to your product and that can help you to rank higher.