While selling on Amazon, it is easy to make a rash decision that might fall on the wrong side of the rules, risking future sales, or your entire Amazon business.
Luckily, we have provided you a quick overview of Amazon Terms of Services you need to consider and help you to keep your account safe. Let’s dive deep into the regulations:
AMAZON TERMS OF SERVICE YOU NEED TO CONSIDER
SELLER CODE OF CONDUCT
Amazon strives to provide a safe and trustworthy marketplace, they require sellers to adhere by a strict code of conduct to ensure shoppers trust their purchases.
If Amazon found that you have violated their Code of Conduct, they will take quick action. It can either suspend your account or remove you from the marketplace.
AMAZON LISTED OUT THE FOLLOWING PRINCIPLES:
Seller Code of Conduct Principles:
Adhere to all applicable laws and abide by all Amazon policies.
Maintain current account information.
Never misrepresent yourself.
Always act in a manner that ensures a trustworthy experience for Amazon customers.
Never list products that may cause harm to Amazon customers.
Never engage in any misleading, inappropriate or offensive behavior. This applies to all your activities, including but not limited to:
Information provided on your account
Information provided in listings, content or images
Communication between you and Amazon or you and our customers
Act fairly always. Unfair behavior includes but is not limited to the following:
Behavior that could be deemed as manipulation or “gaming” of any part of the buying or selling experience
Actions that could be perceived as manipulating customer reviews, including by directly or indirectly contributing false, misleading or inauthentic content
Activities that could be perceived as attempting to manipulate Amazon’s search results or sales rankings
Actions that intentionally damage another seller, their listings or their ratings
Only maintain one Seller account for each region in which you sell, unless you have a legitimate business need to open a second account and all of your accounts are in good standing. Examples of a legitimate business justification include:
You own multiple brands and maintain separate businesses for each
You manufacture products for two distinct and separate companies
You are recruited for an Amazon that requires separate accounts
AMAZON SELLING POLICIES
In order to protect consumers, Amazon has rules and requirements on products you are planning to sell. Amazon does not allow you to list products that:
1. Are restricted by the site. Amazon restricted certain categories to protect sellers. To sell those products you have to get approval from Amazon.
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2. Are unsafe for consumers.
3. Are available only by prescription.
4. Violate any applicable domestic or international trade laws, including the trade of endangered species.
5. Infringe third party’s intellectual property rights or violate Amazon’s Intellectual Property Violations Policy or their Anti-Counterfeiting Policy.
6. Violate any other Amazon policies, including those products that are deemed offensive and controversial or those that have been recalled.
PROHIBITED SELLER ACTIONS
Amazon prohibits certain actions by sellers in order to protect both sellers themselves and shoppers. Here is a quick glance at some prohibited actions:
1. DIVERTING TRAFFIC
Sellers are not permitted to use any sort of words or web links that push traffic away from Amazon. This includes any advertisements, special offers or calls to action that encourage shoppers to leave the site.
2. UNAUTHORIZED BUSINESS NAME
A business name shouldn’t mislead shoppers, must be a name that the seller is permitted to use (it cannot be a brand or trademarked name that you don’t have appropriate permission to use). Business names shouldn’t need to be with an email suffix (i.e. .com, .biz, .net, etc.).
Sellers are not allowed to send any unsolicited emails to customers other than those needed for order fulfillment or customer service. Marketing emails to customers are prohibited.
4. CUSTOMER’S INFORMATION
Sellers who fulfill orders by themselves will have customers’ personal information. Customer’s phone numbers must be handled in accordance with Amazon’s customer personal information policy, which can be found in the Seller Agreement.
5. MULTIPLE SELLER ACCOUNTS
Sellers are not permitted to maintain multiple seller accounts. If you have a legitimate business and need multiple accounts, you can apply for an exception with a valid reason.
6. MISUSE OF RATINGS
Sellers are strictly prohibited from any action that may manipulate ratings, feedback, or reviews. You are allowed to ask for their honest reviews, but you are not allowed to ask for positive reviews in return for incentives or any other. Sellers must also comply with Amazon’s Community Guidelines when dealing with customer reviews.
Amazon does not take violations of their terms of service lightly. You will get warned and temporarily suspended.
At worst, you could be banned completely by Amazon, and end your cash flow. Though it may be tempting to try some unethical practices to boost sales, it is not worth the risk.
Follow the above-mentioned rules, and check the update regularly to know more about the changes Amazon makes with their terms of services.
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