Social Media!! Do you have a social media account for your business? Then, you probably know how beneficial it is to market your product.
Do you know social media highly influences consumer buying decisions? Consumers who are influenced by social media are four times more likely to spend more on purchases.
And thus it’s important to know the factors of social media platforms that influences consumer buying decision.
Let’s talk about some social media factors that impact customers buying behavior. Also, if you’re an Amazon seller, there’s a pro tip for you.
HOW SOCIAL MEDIA INFLUENCES CONSUMER BUYING DECISIONS?
1. PRODUCT AWARENESS
Do you know the different stages of buyer journey? The very first stage in the buyer journey is the awareness stage.
When people face a problem, they start searching for a solution. They start by researching online, visiting social media pages, and looking for informational resources to understand their problem.
And thus, social media has a huge influence on consumers when they are attempting to build awareness about a particular product.
Most of the audience gets to know your brand through the content, images that are distributed on social media.
2. SOCIAL PROOF
Do you know 95% of shoppers check reviews before making a purchase? Be it a positive or negative experience, customers head to share their reviews in social media.
Not only reviews, happy customers tend to praise the products with likes, shares, and comments on social media.
Sharing testimonials, case studies, pictures, comments and videos of happy customers will build greater trust and can impact the buying decision of the consumer.
3. FRIENDS & FAMILY SUGGESTIONS
Do you know 81% of consumers’ purchasing choices are influenced by their friends’ posts on social media?
And of course social media allows us to connect with our friends and family who we may not see very often.
Think like this, when customers are about to buy a product, would you trust a review from a stranger or from your friends?
Maybe both.
4. SOCIAL MEDIA INFLUENCERS
As known social influencers are individuals who have a significant following on social media.
With a large audience seeing these influencers’ posts each day, regardless of whether it is sponsored or not, their content has a large effect on purchasing decisions.
According to a study by the Influencer Marketing Hub, almost 50% of Twitter users have made purchases as a direct result of a Tweet from an influencer.
5. TRENDING PRODUCTS
You’ve probably noticed on facebook or on instagram posts that receive more engagement than others will appear first in news feeds.
Posts with more comments, shares, and likes are identified as “trending” posts. By grabbing their initial attention it will highly influence the purchase decisions of consumers.
CONCLUSION
It’s no surprise that social media influences the consumer buying behavior and of course it cannot be ignored by any of the business.
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