The Funnel Guru Blog The Funnel Guru Blog
  • About Us
  • Services
  • Testimonials
  • Faq
  • Amazon-ungating
  • Facebook
  • Instagram
  • YouTube
Impact of social media on consumer buying behaviour
amazon-ungating

IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOR

By May 17, 2021

Social Media!! Do you have a social media account for your business? Then, you probably know how beneficial it is to market your product.

Do you know social media highly influences consumer buying decisions? Consumers who are influenced by social media are four times more likely to spend more on purchases.

And thus it’s important to know the factors of social media platforms that influences consumer buying decision.

Let’s talk about some social media factors that impact customers buying behavior. Also, if you’re an Amazon seller, there’s a pro tip for you.

HOW SOCIAL MEDIA INFLUENCES CONSUMER BUYING DECISIONS?

1. PRODUCT AWARENESS

Do you know the different stages of buyer journey? The very first stage in the buyer journey is the awareness stage.

When people face a problem, they start searching for a solution. They start by researching online, visiting social media pages, and looking for informational resources to understand their problem.

And thus, social media has a huge influence on consumers when they are attempting to build awareness about a particular product.

Most of the audience gets to know your brand through the content, images that are distributed on social media.

2. SOCIAL PROOF

Do you know 95% of shoppers check reviews before making a purchase? Be it a positive or negative experience, customers head to share their reviews in social media.

Not only reviews, happy customers tend to praise the products with likes, shares, and comments on social media.

Sharing testimonials, case studies, pictures, comments and videos of happy customers will build greater trust and can impact the buying decision of the consumer.

3. FRIENDS & FAMILY SUGGESTIONS

Do you know 81% of consumers’ purchasing choices are influenced by their friends’ posts on social media?

And of course social media allows us to connect with our friends and family who we may not see very often.

Think like this, when customers are about to buy a product, would you trust a review from a stranger or from your friends?

Maybe both.

4. SOCIAL MEDIA INFLUENCERS

As known social influencers are individuals who have a significant following on social media.

With a large audience seeing these influencers’ posts each day, regardless of whether it is sponsored or not, their content has a large effect on purchasing decisions.

According to a study by the Influencer Marketing Hub, almost 50% of Twitter users have made purchases as a direct result of a Tweet from an influencer.

5. TRENDING PRODUCTS

You’ve probably noticed on facebook or on instagram posts that receive more engagement than others will appear first in news feeds.

Posts with more comments, shares, and likes are identified as “trending” posts. By grabbing their initial attention it will highly influence the purchase decisions of consumers.

CONCLUSION

It’s no surprise that social media influences the consumer buying behavior and of course it cannot be ignored by any of the business.

Are you an Amazon seller? Here’s a suggestion for you. If you’re struggling to get approval for the restricted categories on Amazon, you need to reach TheFunnelGuru.

TheFunnelGuru an ungating service provider who understand your needs and get you ungated in any of the restricted categories within few days. TheFunnelGuru has 12,500+ happy Amazon sellers who make more profit out of it.

Visit TheFunnelGuru Blog for more updates…!!!

SELL HIGH SELLING PROFITABLE PRODUCTS ON AMAZON
AMAZON APPROVAL PROCESSAMAZON GATED CATEGORIESSELL ITEMS ON AMAZONSELLING ON AMAZON ACCOUNTSELLING SERVICES ON AMAZONUNGATE ON AMAZONUNGATED CATEGORIES ON AMAZONUNGATING ON AMAZONUNGATING SERVICES.
A guide to sell used items on amazon
Prev Post

A GUIDE TO SELL USED ITEMS ON AMAZON

May 17, 2021
Top tips how to compete with amazon
Next Post

5 TOP TIPS ON HOW TO COMPETE WITH AMAZON

May 17, 2021

Related Posts

Amazon Topical Ungating Guide 2023

January 24, 2023
Sell Books On Amazon In 2023

Selling Books On Amazon : Here’s What You Should Know

November 9, 2022

7 Amazing Ways To Promote Your Amazon Product Listing

October 19, 2022

Amazon Restricted Categories in 2022: How to Ungate?

September 27, 2022
  • Latest Posts
    • 5_Best_Amazon_Price_Trackers_2023
      WHAT IS AMAZON PRICE TRACKER? 5 BEST AMAZON PRICE TRACKERS IN 2023
      March 30, 2023
    • Amazon Topical Ungating Guide 2023
      January 24, 2023
    • Amazon Holiday Season Sale Tips You Need!
      December 6, 2022
  • Facebook
  • Instagram
  • YouTube
  • logo

    TheFunnelGuru helps amazon sellers to achieve their business goals. We provide you a service to get ungated and make you to sell items on Amazon. Amazon ungating services are the third party service providers or companies who are specialized in ungating the restricted category products on amazon.

  • Quick Links
    • About Us
    • Services
    • Testimonials
    • Faq
    • Amazon-ungating
  • Latest
    • 5_Best_Amazon_Price_Trackers_2023
      WHAT IS AMAZON PRICE TRACKER? 5 BEST AMAZON PRICE TRACKERS IN 2023
      March 30, 2023
    • Amazon Topical Ungating Guide 2023
      January 24, 2023

2022 © The Funnel Guru. All Rights Reserved.

Top
The Funnel Guru Blog

    Type above and press Enter to search. Press Esc to cancel.

    Add The Funnel Guru Blog to your Homescreen!

    Add