Whether you are selling products on Amazon, you may have come across their Amazon Sales Rank metric. If you’ve ever wondered what Amazon Sales Rank is, you’re not alone.
As an Amazon Seller, it’s important to stay on top of the changing features and functionality on Amazon. To help you gain visibility, I’m going to dive into the important metrics you need to consider to improve Amazon rankings.
Amazon Sales Rank, also known as Best Sellers Rank, is a ranking that Amazon gives to all of the products that are sold on their website.
HOW TO IMPROVE AMAZON SALES RANK?
Here are some best practices for growing your sales on Amazon:
KEYWORD RESEARCH
Before listing your products on Amazon it’s important to get into the habit of doing keyword research.
Proper Amazon keyword research will make you more visible over competitors. It will take time to identify the right keywords to rank for in Amazon’s search results.
Plus, considering that there are over 12 million products on Amazon, it can be a challenge to stand out from the crowd without doing your research.
AMAZON ADS
Like Google, Amazon has its own advertising platform. With Amazon Ads, you can pay for sponsored products that show more prominently throughout Amazon.
Advertising your products can get more visibility over your competition that will lead to more sales and hence an improved Sales Rank.
An improved Sales Rank will result in more social proof, which will create a flywheel effect that will ultimately result in more sales.
SALES COPY
Whether you’re selling products on your own website or on Amazon, you always want to take the time to write good copy.
Besides the title or product name, the product description is most likely to be read by your potential customers.
Therefore, I recommend that you pay special attention to the copy that you write for your product description. Remember, that you include targeted keywords and relevant information.
PRODUCT IMAGES
Over these 12 million products, the product image is what stands out most in the search results.
It’s important that you nail the product image to encourage Amazon’s visitors to click through to read your product description and make a purchase.
CONCLUSION
Understanding Amazon Sales Rank is worth it if you want to stay competitive as an Amazon seller.
Over time you’ll begin to notice the way your Amazon Sales Rank changes as you receive more sales, which will help you understand how to improve your ranking.
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