With 2 billion monthly visitors, Amazon regulates sellers to preserve the high quality of its marketplace.

Having said that, Amazon’s rules are quite strict. Even the best of sellers have had their accounts suspended.

Luckily, suspension is not the end. Sellers can restore their account by submitting an appeal.

For a successful appeal, sellers need to show Amazon that they have a plan for resolving the issue and improving their selling practices.

You won’t be able to resolve your issue if you can’t identify it, so to get to know what are the reasons that create Amazon account suspension, you need to read this article completely.



Sellers on Amazon can be suspended for failing to meet Amazon’s performance metrics:

Order defect rate (ODR): This indicates the percentage of a seller’s orders that have received negative feedback, an A–Z Guarantee claim, or a service credit card chargeback. Amazon recommends that sellers need to maintain an ODR less than 1%.

Pre-fulfillment cancellation rate: This metric indicates the number of order cancellations initiated by the seller before the shipment is confirmed. These are often a result of poor inventory management.

Amazon recommends sellers to maintain a pre-fulfillment cancellation rate that’s less than 2.5%.

Late shipment rate: High late shipment rates often lead to customer dissatisfaction. Amazon recommends sellers to maintain a late shipment rate that’s less than 4%.


Amazon always tends to provide a safe and satisfying experience for buyers, hence Amazon has certain rules to follow, violation of these rules will create suspension:

  • Honor your commitment to buy or sell.
  • Maintain current account information.
  • Do not open a new selling account if your selling privileges have been removed.
  • Leave feedback about your transaction partners.
  • Do not misrepresent yourself.

Amazon keeps these guidelines to encompass lot of situations sellers could encounter. Some of these rules are pretty obvious, and it should be easy for sellers to follow.


Amazon has specific product restrictions for each of their product categories. Supplying restricted products will result in account suspension, so sellers need to get prior approval from Amazon before selling.

To get approval from Amazon, you need to avail ungating service like The Funnel Guru an ungating service provider gets you ungated in any of the restricted category.

You don’t have to put much effort in getting approval for the restricted categories. Let The Funnel Guru ungating service will take care of that.


Here are a few additional tips that will help you to avoid account suspension and helps you to track and meet Amazon’s standards:

1. Check your Amazon reports on a regular basis:

Return, Imperfect Orders, and Feedback reports will provide you a clear view whether you’re meeting Amazon’s performance targets.

2. Keep an eye on your order shipping:

If you’re an FBM seller and handling your shipping and delivery, make sure you provide on-time shipments and properly packaged goods to avoid negative feedback or a high late-shipment rate.

3. Double check your listing descriptions:

Misrepresenting your information is a policy violation, so make sure you are accurately describing your items in your listings.

4. Manage your inventory:

If you’re constantly running out of inventory and cancelling orders, your account will get into trouble. So consider managing your inventory based on the demand and previous sales history.

You need to consider these following tips to avoid account suspension on Amazon.


Here are the steps which you should be aware of before starting your amazon selling.

The Funnel Guru who are experts in the field knows the exact hacks to get you ungated without any hassles.

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