Have you ever gone through your Amazon listing got hijacked? or worried about hijacking? Hijackers have been increasing more, and creating a serious threat to Amazon sellers.
Most hijackers aim to steal Amazon Buy Box and sales from brand owners by selling counterfeit goods at lower prices.
In this blog, we’ll cover the ways to prevent hijackers from stealing your listings:
TYPES OF AMAZON HIJACKERS
The first step to protect your listings from hijackers is to identify them clearly. As a seller, this is not a difficult task. You can able to recognize your product listings. If you find two or more sellers with the same product under the same ASIN, odds are there might be hijackers involved.
Most common types of Amazon hijackers are:
1. IMPOSTER
Your Amazon product listing and theirs will look almost identical—except the Seller name. They will have their pricing cheaper since the hijacker’s aim is to win over your customers.
2. COUNTERFIETER
Counterfeiters, may try to replicate your brand name, logo, product images or content to sell a knock-off of your product. Counterfeits are harder to spot because they don’t show up on your listing. Rather, they create another listing for customers.
3. SABOTEUR
These hijackers not only go after your Buy Box, but also sabotage your listing by changing your titles, product images, descriptions, and categories. They may even alter your reviews by running bots to give bad reviews on your listings or pay for negative reviews.
HOW TO PREVENT THOSE AMAZON HIJACKERS?
1. REGISTER YOUR BRAND ON AMAZON
If you enroll your brand in Amazon’s Brand Registry, you’ll be able to prove your brand ownership against those hijackers and in turn, Amazon will protect you.
You need to submit your company website and also need to apply with a registered email for that domain. Amazon’s Brand Registry program will also help you proactively identify intellectual property violations and ensure that your authored content shows up on the listing.
2. BRAND YOUR PRODUCTS
Display your brand logo and trademark on your product, both on the product and on the packaging. Try to showcase your brand in the product images in your listing to help customers think that it is a genuine and authentic product.
Making your product as unique as possible will deter scammers from trying to counterfeit and, even if they do, customers will realize the scam and report them to Amazon.
3. MONITOR YOUR LISTINGS
By monitoring your listings regularly, on your Seller Central dashboard and through Amazon search bar, you can identify suspicious activity related to your listings.
You need to focus on your top selling listings or listings where you may lose the buy box.
Regularly searching for your brand name is one way to help identify duplicate listings. Quickly identifying a hijacker can make a huge difference in minimizing the damage imposed on your brand.
CONCLUSION
Amazon hijackers and counterfeiters attempt to vanish your brand efforts, costing you time and money. Dealing with hijackers is a challenge, but you can prevent it with the above mentioned strategies.
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