Website traffic refers to web users who visit a website. Web traffic is measured in visits, sometimes called “sessions,” and is a common way to measure online business effectiveness. It is a great starting point to determine a website’s popularity and visibility.
Now let’s check the online retail sites like Amazon’s web traffic and comparison with other retail sites.
HOW WEBSITE TRAFFIC IS RECORDED?
When someone visits a website, their computer or other web-connected device communicates with the website’s server.
It is not only the traffic on the website’s homepage that is monitored. Rather, all segments of the website are constantly monitored by the server to determine exactly how many hits each receive.
Servers can compile every request for a web page, determine how popular the site is and which pages receive the most attention.
When a web server processes a file request, it makes an entry known as the “server log” on the server’s hard drive.
The log gathers entries, forming a valuable database of information that the site owner can analyze to better understand the website’s visitor activity.
AMAZON’S WEB TRAFFIC
Due to the pandemic, as we know, Amazon experienced a major surge in customer demand and they delayed non-essential items delivery because of the breakdown of fulfillment.
Prior to March, Amazon had about 2% of traffic in the top 100 search terms, and in March, they had 13% of traffic.
In April & May, the traffic was down to 5% in the top 100 search terms. During May 2020, Amazon had over 2.5 billion combined desktop and mobile visits, up from 2.01 billion visits in February 2020.
Now, let’s check the web traffic comparison with other retail sites.
COMPARISON WITH ONLINE RETAILER
Amazon has faced an issue in delivering the products on-time and they also resumed a two-day delivery for most items by mid-May, however, that created an opening for its competitors to step into the game.
In April, Wayfair’s and Lowe’s web traffic grew at 50% compared to March, and Amazon’s web traffic grew considerably slower at 8%.
However, in June, as the situation is returning back to normal, Amazon’s traffic shrank only 5% relative to May, but more than 10% decline compared to Wayfair, BestBuy, Costco, and Target.
Amazon lost some market share, as measured by web traffic, down from 52% in January to 47% in June, compared to other retail sites.
Comparing web traffic in February to May – Lowe’s, The Home Depot, Wayfair, Costco, and Target grew the most. Meanwhile, Amazon and eBay grew the least.
Amazon is as big as compared to other retail sites, and that’s why its market share only changed by a few percent.
None of the competitors saw rapid growth, hence Amazon didn’t exhibit significant growth but also didn’t lose much traffic.
50 Comments
plaquenil canada
tetracycline medicine
zofran without prescription
online pharmacy discount code
legal online pharmacy coupon code
arimidex cost in india
where to buy modafinil uk
singulair steroid
cost of atenolol in india
doxycycline order online canada
arimidex brand name
generic noroxin
can you buy citalopram online uk
amitriptyline 2 cream
noroxin
diclofenac sodium 100mg
drug elavil 25 mg
0.2 clonidine
how can i get prozac
order cipro
where to get nolvadex in australia
paxil weight loss
citalopram 80 mg
where to buy modafinil online
arimidex online australia
synthroid 20
where to buy amoxicillin online uk
drug gabapentin 600 mg
retino 0.025
augmentin 625 price uk
lipitor generic brand name
can you buy tetracycline over the counter
priligy buy online paypal
canadapharmacyonline legit
metformin 134
metformin canada pharmacy
I have read your article carefully and I agree with you very much. This has provided a great help for my thesis writing, and I will seriously improve it. However, I don’t know much about a certain place. Can you help me?
Can you be more specific about the content of your article? After reading it, I still have some doubts. Hope you can help me.
Pingback: seo services los angeles inc
qcqxybhsm kiilv yqlkmsk scpw nmhstqkqkvtyhnr
Pingback: how to organize
Your article helped me a lot, is there any more related content? Thanks!
I am sorting out relevant information about gate io recently, and I saw your article, and your creative ideas are of great help to me. However, I have doubts about some creative issues, can you answer them for me? I will continue to pay attention to your reply. Thanks.
After reading your article, it reminded me of some things about gate io that I studied before. The content is similar to yours, but your thinking is very special, which gave me a different idea. Thank you. But I still have some questions I want to ask you, I will always pay attention. Thanks.
Thank you for your sharing. I am worried that I lack creative ideas. It is your article that makes me full of hope. Thank you. But, I have a question, can you help me? https://accounts.binance.com/cs/register?ref=T7KCZASX
At the beginning, I was still puzzled. Since I read your article, I have been very impressed. It has provided a lot of innovative ideas for my thesis related to gate.io. Thank u. But I still have some doubts, can you help me? Thanks.
Can you be more specific about the content of your enticle? After reading it, I still have some doubts. Hope you can help me. https://accounts.binance.com/en/register-person?ref=P9L9FQKY
I have read your article carefully and I agree with you very much. This has provided a great help for my thesis writing, and I will seriously improve it. However, I don’t know much about a certain place. Can you help me? https://www.gate.io/uk/signup/XwNAU
Very nice post. I just stumbled upon your blog and wanted to say that I’ve really enjoyed browsing your blog posts. In any case I’ll be subscribing to your feed and I hope you write again soon!
Your article gave me a lot of inspiration, I hope you can explain your point of view in more detail, because I have some doubts, thank you.