For Amazon sellers who are constantly dealing with competitive ASINs, product packages are a great choice to increase sales.
Besides increasing the average order value (AOV), bundles allow you to list unique ASINs, own the buy box, and compete on factors other than price.
However, there are ways to create bundles on Amazon. Make sure you know the A-to-Zs of bundling before starting your own strategy. Read this article to learn more about the basic rules of product bundling on Amazon.
WAYS TO CREATE BUNDLES ON AMAZON
1. LABEL THE BRAND
Amazon makes it very clear that all products in a package must comply with Amazon’s selling policies. This means that you must be authorized to sell every item of your product; putting them together doesn’t give you an easy solution.
Some brands may also require approval to sell their products in bundle form, or some categories are limited to batches originally supplied by the manufacturer.
To get approval on Amazon, you need to opt for the ungating experts like The Funnel Guru. To sell restricted categories on Amazon, you need to contact experts like The Funnel Guru. They are the ungating service provider who gets you unagted in any of the restricted categories without making much efforts.
Assuming you got approval, the question now is how to list them
If your package only includes products from one brand, put yourself as the manufacturer and reserve the brand name.
If your package includes items from multiple brands, put yourself as the manufacturer and use the brand of the item with the highest price.
2. MULTIPACKS AND BUNDLES
Kits, multi packs, and bundles are often used interchangeably, but they are completely different in Amazon’s eyes. While a multi pack includes several of the same product, a bundle includes several separate but related products.
The goal is to manage customer expectations on Amazon, where buyers can see bundles alongside multi packs or specifically buy “bestselling bundles”.
3. PROVIDE PACKAGES WITH UNIQUE IDENTIFIER
To avoid confusion between individual unit listings and packages, Amazon requires that you give each package a standard product identifier.
Any listing that uses a single product UPC to identify the entire lot will be deleted. Having separate identifiers will also help you accurately track your revenue and inventory.
The list for your bundle will never show 10 units available if you only have enough inventory to fill five full orders, protecting you from overselling.
Likewise, UPCs act as external identifiers that ensure proper order listing, tracking and management for your lots.
4. LIST ONLY ONE PRODUCT
You may try to list your bundle in any possible product category. However, Amazon will resent you if you try to mess with the system.
They allows you to list your bundle in only a single category, specifically in the category of the item with the highest price. The only exception is if the highest priced item is a BMVD or Video Game.
In this case, you should register in the domain of the second highest price that is not part of the two types.
BMVD and video games are categories owned by Amazon. You cannot make them the main products of your package, although they can act as secondary products.
5. PRODUCT PAGE
Amazon requires your product page to include certain information, ensuring clarity across all listings for bundles:
Bullet 1 in the detail page must state that the product is a bundle of “X” number of items and must identify the products in the bundle.
The description must state that the product is a bundle and must also identify the products in the bundle such as model number, color, and size.
The main image must include the specific products in the bundle and not include any items that are excluded from the bundle. Images of representative or similar products are not permitted.
6. DON’T INCLUDE GENERIC PRODUCTS
Most bundles contain one or two popular branded items. While you may want to add some generic items (items that are not widely recognized or unbranded) to improve the overall offering, think twice.
According to Amazon, this could confuse customers, customer can assume that a generic product is associated with one of the brands that appear on its package.
Therefore, all items must be branded, and must be clearly marked on the package, as well as being highly complementary to each other.
7. CREATE NEW LISTING
You cannot edit any component of your package once it has been included. You must create a new package with a new UPC (or find an existing package list that is identical to yours) if you want to add or remove products.
CONCLUSION
Bundling on Amazon may be tricky if you’re not familiar with Amazon’s Product Bundling Policy.
By following the rules which are stated above, you can start creating bundles on Amazon and hence increase your sales.
Don’t let your sales get cut short simply by having a non-compliant bundle listing.
Also, don’t miss the opportunity to ungate products to sell on Amazon. Ungating is not frustrating, if you avail ungating service provider like TheFunnelGuru.
TheFunnelGuru, the ungating service expert gets you ungated in any of the categories within 24 hours. Get ungated and increase your sales.
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