Creating a winning Amazon product title for your listing is one of the most crucial things to the success of your business.
In this article, we’ll provide you the five tips on how to format your Amazon product title to drive the best results.
WHAT IS AN AMAZON PRODUCT TITLE?
Amazon product title simply means when users search for products on Amazon, the first thing they see is a heading that appears at the top of each product.
It helps searchers figure out if that product is right or not for them. Amazon product title helps searchers learn about your product quickly and decide if they want to pursue it or not.
This means that if your Amazon product title isn’t clear to your audience, you’ll have difficulty attracting potential buyers to your listing.
A descriptive product title helps you earn more clicks and conversions, also can drive valuable leads to your listing.
5 TIPS TO CREATE AMAZON PRODUCT TITLE
So, now that you know the importance of creating the right product title, it’s time to optimize your product titles with these five tips.
1. THINK ABOUT YOUR AUDIENCE
When you’re optimizing your title, think about your audience. What information would help inform them and lead them to choose your product? What kind of word does your target audience use?.
You should write in a manner that resonates with your target audience. Write in such a way that they understand.
Try to incorporate their language and words into your product copy in order to get their attention and to convey your message.
2. USE RIGHT FORMAT
Following the right format will increase the probability that they will be discovered by customers. The more people discover your products, the higher the possibility of resulting in sales.
This format varies based on your product.
Basic Format for a Product Title:
- Brand Name
- Variant / Color / Flavor
- Size / Quantity: size refers to the size chart or unit of length (centimeter, inch).
- Keywords
3. USE RIGHT LENGTH
Finding the right length for the Amazon product title which helps you to get 51% more clicks.
Amazon has a clear policy of using 50 characters maximum for product titles as a general rule.
However, some product categories allow longer product titles of not more than 200 characters, including spaces.
4. PRODUCT BENEFIT AND FEATURE
A product feature is something that a product has or made of. It is the functionality that enables the buyers to do something.
In contrast, a product benefit is a result that a buyer will get from using the product.
5. FOLLOW COMMON PRACTICES
There are a few common best practices you’ll want to follow when optimizing your Amazon product title. Here are a few of them:
- Capitalize the first letter of each word
- Spell out measurements (pound, inch, etc.)
- Use numerals for numbers, not spelled out (7 vs. seven)
- Don’t use an ampersand (&) unless it’s part of the product or company’s name
CONCLUSION
The key to winning the Amazon product title is to make sure it fits within Amazon’s guidelines, uses effective keywords, and, most importantly, stand out from your competition.
Use these tips and “get the click”.
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