Selling on Amazon not only involves finding products, listing, and shipping products, but getting your products in front of the audience is one important aspect.
To increase your sales, improve your conversions you first need to make sure that your products are visible in front of the target audience.
If you’re wondering how to get that visibility and sell on Amazon successfully, you need to go through this article to know the powerful Amazon marketing strategies.
MARKETING STRATEGIES THAT YOU NEED TO CONSIDER
1. AMAZON SEO
If you’d like to be discovered by potential customers, you should know how the Amazon SEO works so that you can optimize your product accordingly.
Amazon also functions as a search engine, it has an algorithm called Amazon A9. Buyers input keywords into the search bar, and Amazon generates the most relevant products based on the keywords used.
There’s a lot that goes into good SEO, but a well-written product description, product title, bullets with relevant and targeted keywords is an essential start.
However, it also has other factors such as product images, videos and others to optimize your Amazon product listing.
2. AMAZON ADVERTISING
Amazon SEO is the best way to achieve organic sales on Amazon. However, at the initial stage of selling on Amazon or to kick start your journey, paid advertising really helps.
For this, you can choose three types of advertisements: sponsored products ads, sponsored brand ads, and display ads.
Amazon sponsored product ads, these types of ads are commonly known as Amazon Pay-Per-Click or PPC. These are designed to drive customers to a specific product page.
Sponsored product ads are based on the keywords that you select and are paid for by the seller on a per click basis.
Amazon display ads, unlike sponsored product ads, this ad type is displayed when customers search for similar products rather than a specific keyword.
Amazon sponsored brand ads, this type of ad focuses more on your brand. This ad type markets your entire brand, with your logo, a custom headline, and products.
3. AFFLIATE MARKETING
Affiliate marketing focuses on driving traffic outside of Amazon to your business.
Amazon offers an Affiliate Program to everyone. By using this marketing strategy, you will agree to pay a commission to affiliates so that they promote your product and you make more sales.
If you’re relatively new to the Amazon business, this is the best way to put your products out there.
4. SOCIAL MEDIA PLATFORMS
As we know people nowadays spending more time browsing social media sites, with that said developing an effective social media marketing strategy helps to reach new customers and grow sales.
Recent study says, young shoppers are more likely to purchase via social media. 40% of consumers have made a purchase via Facebook, 13% via Instagram and 12% via Pinterest.
By using social media platforms such as Facebook, Twitter, Instagram, and others, you can reach the target customers.
You can have the ability to create ads that are specifically targeted to your ideal customer. These social media sites also present the opportunity for you to make influencer marketing a part of your Amazon marketing strategy.
Influencer marketing makes you to pay for social media influencers who have a lot of followers on hand which helps to sponsor your product in one of their posts.
CONCLUSION
Selling on Amazon isn’t an easy thing to do. However, this doesn’t mean that it’s impossible to do.
Implementing the right marketing strategies will definitely make your products get in front of your customers and hence increase your sales.
Also to increase your sales, you need to sell restricted categories on Amazon. I know, it’s not easy to get approval from Amazon.
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