Creating an Amazon seller account may sound tempting but gaining exposure takes time.
With so many sellers competing to sell the same product, it’s difficult to gain the exposure to generate sales.
But, don’t worry with the following Amazon advertising tips you’ll be able to not only gain exposure but also increase your sales.
5 ADVERTISING TIPS FOR AMAZON SELLERS TO INCREASE SALES
1. SET GOALS
Whether you’re about to create a Sponsored Products, Headline Search Ads, or Product Display Ads, no matter what, you need to have a goal in place.
You need to figure out your target audience, their demographics, their online behavior, and a campaign goal.
The goal can be anything, maybe to create brand awareness, to increase sales, or to earn reviews.
Ensure you create goals that are Specific, Measurable, Achievable, Realistic, and Timely.
2. DEFINE YOUR TARGET AUDIENCE
As mentioned earlier, knowing your audience is the greatest success for planning an advertising campaign.
You need to know your audience regarding what they need, expect, and understand their online behavior, and knowing their demographics helps you to place ads more specifically.
3. PRODUCT-LEVEL PROFITABILITY
Product profitability is the revenue you make from a product and the amount it costs you to make a sale.
Before you start placing advertisements on Amazon, you need to know which products would benefit the most from a PPC.
Identify which products have the highest and the lowest profit margins before implementing paid advertising.
4. LONG-TAIL KEYWORDS
It’s important that you do some keyword research before placing ads on Amazon. It can help you discover new keywords for your campaigns.
While doing research don’t forget to look at your competitor’s listings as well.
Make sure you select the most relevant and long-tail keywords. Because buyers who search for something specific are more likely to make a purchase than someone using a vague phrase.
5. NEGATIVE KEYWORDS
Negative keywords allow you to set terms that you don’t want to rank for which gives you more control over where your ads show up.
Filter out keywords that receive a large amount of traffic but few sales. You don’t want to pay for a click that doesn’t actually convert into a sale.
Let’s say if you’re selling basketballs, you don’t want to show up in a search for “basketball shoes.”
You can choose the negative keyword “basketball shoes” to avoid this.
CONCLUSION
When it comes to Amazon advertising planning is one of the essential steps. With the above-mentioned tips, you can save a lot of money and you can achieve your advertising goal.
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